Archive for the ‘Marketing’ Category

These are my favorite commercials aired during Superbowl XLV, between the Packers and the Steelers: The Force by Volkswagen Love the body language and determination of the kid. We communicate more than what we are aware, with our bodies (that is why email sometimes sucks). I guess many people feel identified with the kid: we [...]

A “hunter shoots a bear” ad by Tipex (developed by Grouek ) shows how you can build viral branding campaigns on Youtube. The video takes interactivity to a new level by letting the viewer finish the ad. In addition they embrace the freedom of of the internet by dealing with humor with typos (with a [...]

Flattr is a new service for paying or “rewarding” creators of digital content on the internet. Below is a video describing how it works. I liked the video and I found it appealing to the eye and well produced, still they failed to deliver the message correctly. Which is a shouldn’t be the case when [...]

Got to love the remake of the 1993 McDonald’s Michael Jordan vs. Larry Bird commercial, this time it features Lebron James and Dwight Howard. Although they are not as accomplished as Jordan and Bird, they are representative of the NBA today and are possibly the future, so we have the star power. The new commercial [...]

Coca Cola vs Nike

In: Marketing

22 Mar 2009

In this corner “The impossible made possible”, wearing black and white trunks Coca Cola Zeroooooooo! In the other corner, the step counter and music gadget, wearing red and white trunks the Nike Plusssssssssss! (Actually is Men vs Women and the winner takes on Zero). Yesterday I was walking and I saw this two ads, one [...]

It was reported on monday by notebookreview.com: “Asus shows off revolutionary new dual-display concept notebook”. Asus concept (source notebookreview.com) My question is: how come it wasn’t revolutionary when One Laptop Per Child (OLPC) announced a very similar concept almost a year ago, called the OLPC XO-2. Actually the the one by OLPC look cooler than [...]

Mike Hoffman reported wrote post in his blog questioning if viral video is dead? I don’t plan to answer that question with words. First, I can’t and second there is a cool “viral” initiative from Hollywood to make young create awareness, which is betting on that viral video is alive. [youtube=http://www.youtube.com/watch?v=0vtHwWReGU0&hl=en&fs=1] [polldaddy poll=1018708]

Source The other day I was in a lecture about trends. The presenter was talking about what he does in his company, identifying trends and his theories, I came to realized that I didn’t have a concrete definition of a trend. So, turned to Google to find out and got to a point that all [...]

Reciprocity

In: Marketing

14 May 2008

Today I was checking an email account that I log in occasionally or when I remember, and not as a habit (it used to be a habit). I saw an email from a presenter at a workshop I attended some months ago (I think it was in February). We had a conversation in the event [...]

Recently I wrote a post on the Kobe Bryant Jumping over a car video, in addition to other stuff concerning viral videos. As you can see, that video has created some buzz like or not, good or bad, the buzz is there. But when such video, event or “thing” starts to appear as “spoofs” around [...]


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A personal blog where I write about my current projects, work and interests. The posts are a reflection on my current self, varying over time, since change is the only constant.

Welcome to G To The Square, my thoughts on ICT, Business and Life... in a Square.