I get a call around 6:00 pm on Friday. I’m at work and is a friend, he wanted to know if I’m interested in going with him to a Romanian Rock Concert. He had a extra ticket (so for me is for free), even if I felt tiered and had just 2 hours to get there, I thought: “why not”.

My friend, called me twice to see where I was, he wanted me to be there on time. I found it odd, since its a rock concert, who cares if I’m late, there is always a opening band. When I got there quarter past 8 pm, I see him dressed nicely, making a big fuss of not making any noise and that they had started. At this point I’m lost, thinking “what is the deal here?”. Then we enter the balcony, and while taking a glimpse at the stage and the people in their seats (of the Sodra Teatern in Stockholm) : I see four persons on stage, three with Violins and one with a Cello. I had misunderstood, it was a Romanian Quartet Concert, not Romanian Rock Concert.

Let me tell you, that the experience was mind blowing. First my favorite instrument to listen too, is the violin. In addition, I recently got the album of Yo Yo Ma’s playing Bach Suites (1 to 6) on the Cello. Finally, it was interpretation of folk music, occasionally adding some visual elements on the screen. It was great stuff, I couldn’t ask for more.

All this got me to thinking, that be best experiences come when you don’t have any expectations. In my case, I didn’t expect nothing, I didn’t have any time to even get the wrong expectations ( me thinking it was a Rock Concert). And there I was delighted, thankful and with a experience to remember.

We will always have expectations of things to come or people that we will meet. We have expectations when you take a trip, go abroad to study, go to watch a movie movies, buy a new laptop or when we go for a date. We know something is coming, we can’t resist the uncertainty of not knowing nothing, so we start to research and form ideas on the head of what the experience will be (comparing to previous ones). In some cases we might live experience before the event has happened.

Expectations are like a ball with holes. When we start to have them, the ball starts to form, however it can NOT be completed because to be filled, we have to live the event or use the product we bought. So, there we are with a ball with holes, waiting for them to be filled when we reach that moment. Sometimes we get what we expected, sometimes they exceeded or all wholes are not filled, so we need more time. In other occasion we are disappointed . Our disappointments come when we are presented with something different, that doesn’t meet or fit the ball we created. It actually could be because it sucked, however (especially with people and places) we forget to see the big picture or form a new ball, which permits us to have a different experience.

(Source)

Expectations are part of our life and are difficult not to have them. However managing expectations is key aspect, not just in how we experience life but in business and management. Everybody has expectations of the products we launch, the service we provide or how our employees perform. Sometimes those expectations are linked to money, meaning that for X amount of money we EXPECT a return equivalent to X. And then is when things get more complicated, because how do you measure a return, when expectations may blur the way you see things.

As a consumer or a producer, as a manager or a employee, most of the time we don’t have the option of having no expectations, instead we have to manage them and align them in a way that everybody understand what is coming and what is not. However in life that is another story as The Ink Spots say in one of their songs: “The best things in life are free”. Should I expect everything that is free to be the best?

Once you have made your video in Animoto, you might want to post it in your blog. If you have WordPress and already wrote the post, and want to include it, the process is not that smooth as it should. Generally I write and then look for the media to include, or included until the post is finish. Animoto has the option of creating a post, that goes to your WordPress drafts, with the “embedded widget” and then you could add the content. However if you include more than one video, your not going to do more than one post? Also I want more control and freedom, copy paste freedom.

Note the reader: It might seen of too complicated for some users and they are better of posting the video from Animoto and then write the blog, true. However the target audience is for people that want to post more than on video or/and want more control.

Here is how you do it:

Go to your Animoto account and play your video.

Then click on the Post/Embed online button, the video will stop.

You will be presented with a variety of social media places where to post the video, choose the Embeded instead. There you will be presented with to options: MySpace and Other Sites. Click on Other sites.

Copy the code and put it on notepad or some text editor.

Here is a sample code that I copy from my video:

<script type=”text/javascript” src=”http://widgets.clearspring.com/o/46928cc51133af17/499300880f97edc6/46928cc565ffaf02/94f136e9/-cpid/791d0466298564d9/autostart/false/widget.js”></script>

Note the two alphanumeric strings above: one in red and the other in blue. You copy the code bellow and assign to the wid the red string and to the pid the blue string. Genearrly the red one will be the same for all your videos in Animoto and the blue one will change every time you generate the code in the site, even for the same video.

['clearspring_widget title="Animoto.com" wid=" " pid=" " width="432" height="260" domain="widgets.clearspring.com"]

(Note the apostrophe betwen the braket and clearspring, that should be removed when posting, is so the wordpress will not try to process it as a widget)

At the end you will end up with the following:

['clearspring_widget title="My Animodo Post Hack" wid="46928cc51133af17" pid="499300880f97edc6" width="300" height="200" domain="widgets.clearspring.com"]

Which will look like this:

[clearspring_widget title="My Animodo Post Hack" wid="46928cc51133af17" pid="499300880f97edc6" width="300" height="200" domain="widgets.clearspring.com"]

You can also change the title, width and height of the widget. The hight and width alters the widget, not the content so you will end up like a “baddly cut off” video, as shown above.

Once you finish, you are ready to put it in your post in HTML or source mode, depending on the editor. You can use the preview button to check how it looks and if you need to tweak the size to goes better with your blog and blogging style.

Conclusion

Social media is about sharing, if you suck at it even with a great product/service, it will not pick up as it should. Animoto uses Clearspring for the posting and embedding of the content produced on the site. Its ok to outsource that, generally those one fit all solution that promise the heavens, don’t do a good job. Usability test will be nice to find where clearspring product fails. At least the Facebook one does a good job if I’m already logged, unfortunately I can’t put it in “my videos”, its posted like YouTube videos.

Freeriding in Stockholm’s public transportation system is illegal. If (and if) you get caught you pay a fee. planka.nu is a organization that provides a service for people that wish to freeride and pay any fee if caught. This is the fees:

You can become a member for four different time periods

One week: 50 kronor
One calendar month: 100 kronor
Half a year: 500 kronor
And weeknights and weekends with Planka Lite (one calendar month): 50 kronor

It’s an organized way to protest for a belief “public transportation should be like the sidewalk – paid by all, free to walk on”. What I’m wondering if they are making money or just paying bills and putting everything in the fund. However they recommend that the member to evade raids and controllers, because this “is based on solidarity.” So doesn’t matter what they do, they urge their members to not “waist the fund”, meaning that the business model is similar to insurance companies where they try to minimize to the max the insurance to pay.

At the end of the day is another protest made by customers (or people in general) over the status quo, that is what BitTorrent is doing to the movie and music industry.