Why Asus new Dual-Display concept is not “revolutionary”

In: Marketing

Posted by Geries Handal

6 Mar 2009

It was reported on monday by notebookreview.com: “Asus shows off revolutionary new dual-display concept notebook”.

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Asus concept (source notebookreview.com)

My question is: how come it wasn’t revolutionary when One Laptop Per Child (OLPC) announced a very similar concept almost a year ago, called the OLPC XO-2.

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Actually the the one by OLPC look cooler than the Asus one.

I guess the editor at notebookreview was quoting Asus because is how they made the announcement according to this news piece.

It’s funny how much the words revolutionary, unique, special and first of its kind, are used today. Correct if I’m wrong, but the last time a product launch that lived to its hype of calling it revolutionary was the iPhone. Even if its not perfect, it changed the industry. Other examples:

  • the Asus Eee was revolutionary the notebook industry, what manufacturer doesn’t produce netbooks,
  • the Wii was revolutionized the gamming industry by producing a console appealing to non gamers,
  • Guitar Hero, not sure about it but hell it changed how we look at music and games

However, Asus dual-screen is not, you can’t call it revolutionary when somebody already has published the same concept.

Sometimes we try to impress other so much, that the only ones that are impress are ourselves. I guess the lasting impressions are those that don’t seek to impress.

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