Effects of Viral Videos: the Kobe Bryant jumping a car video

In: Marketing

Posted by Geries Handal

26 Apr 2008

Recently I wrote a post on the Kobe Bryant Jumping over a car video, in addition to other stuff concerning viral videos. As you can see, that video has created some buzz like or not, good or bad, the buzz is there. But when such video, event or “thing” starts to appear as “spoofs” around YouTube, you have nail it. In the case of Kobe Bryant (and concerning the USA market) when a TV station like TNT creates a spoof in their show “Inside the NBA” well that is priceless.

Here is the spoof created by TNT with Kobe Bryant watching it

[youtube=http://www.youtube.com/watch?v=ne247IpUMpw&hl=en&rel=0&color1=0xe1600f&color2=0xfebd01]

Funny stuff and Inside the NBA is the best.

But back to viral videos, Kobe’s “stunt”, is on the verge of becoming pop culture. When more videos like the following will appear in different forms, you know you have done it.

Of coarse, like most things, its easier said than done. The key here is to be creative and feed on others momentum, like the two videos you will see at the end of this post. And the create thing of video sites is that you can monitor the success of your video, so it can become a trial and error process. The resources to pull it off are out there (as the videos on the bottom show), but in this media of viral videos, what matter is only one thing: the content.

[youtube=http://www.youtube.com/watch?v=aJJ3TZwb4rc&hl=en&rel=0&color1=0xe1600f&color2=0xfebd01]
[youtube=http://www.youtube.com/watch?v=X1e8N2pNkBY&hl=en&rel=0&color1=0xe1600f&color2=0xfebd01]

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